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  • #MentalAlchemy

  • #MentalAlchemy

  • #MentalAlchemy


3 parts: Harry Potter layer (2011), Matrix layer (2014), Avatar layer (2018-)
Needed space:
Harry Potter layer ca. 70 – 120 m²; Matrix layer ca. 70 – 120 m²
Production by: Partanen & Lamusuo Oy
Artist: Jaana Partanen
In a partnership with: Pa-La Team

01 / 2011

Mental Alchemy –Exhibition ponders the secrets of the mind. It examines the possibilities of the mind and intuition, relationship between technology and humanity, and virtuality and illusion. Academic studies and close partnership with researchers fuses together with experiential exploration of the mind. The first two layers of Mental Alchemy -trilogy, Harry Potter layer and Matrix layer, has been so far seen by over 30 000 viewers in Finland and Sweden.

The third part, Avatar Layer, will be revealed in 2018. It concentrates into the healing power of mind.

Mental Alchemy at Salo Art Museum Roundhouse in spring 2014. Photo © Pa-La

Mental Alchemy - Harry Potter layer, VB photographic Centre, Kuopio, 2011. Photo © Pa-La

Mental Alchemy - Harry Potter layer, Jyväskylä Art Museum, 2011. Photo © Jyväskylä Art Museum

Mental Alchemy -media artwork, 2011. © Pa-La

Mental Alchemy - Matrix layer -audio voyage, Kuopio Art Museum, 2014. Photo © Pa-La

Mental Alchemy - Matrix layer -interactive media artwork at Checkpoint Leonardo -exhibition, Oulu Museum of Art , 2015. Photo © Pa-La


We think that adaptability is more important than flexibility when it comes to creative collaboration.
The ability to tell the same story, even if the amount of pages in the book would change. With the experience of hundreds of both small and large projects, we can deduce that even though we are very proud of what we have accomplished, the merit for our best work goes to our clients. They have shared our point of view, that we can succeed only because we share the same vision and dream. We design spaces, buildings and environments that are comfortable to live and work in, pleasant to the eye and sustainable. We are a creative design and architecture office, we want to create an inclusive world all around us - Piece by Piece.
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