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  • Everyday Alchemy

  • Everyday Alchemy

  • Everyday Alchemy

Everyday Alchemy

3 parts: Cinderella / Tuhkimo (2001), Sleeping Beauty /  Ruusunen (2005), A Real Princess / Oikea prinsessa (2007)
Artist: Jaana Partanen
In cooperation: Pa-La team
Producer: Partanen & Lamusuo Oy


The photographer Jaana Partanen's trilogy Everyday Alchemy, produced during the years 2000-2006, confers a gold and silver tinged value and significance on the various stages in human life.

The opening part, Cinderella (Tuhkimo), emphasises the dignity of everyday life. The works of the exhibition deal with a child's birth and early years of life, the change this brings about in the family's life and the father's role in particular in all this. The second part of the exhibition, Sleeping Beauty (Ruusunen), is a study of ageing and the theme of renunciation. In the centre are elderly women, from among whom Ms. Partanen finds the good fairy godmothers, those who have the ability to share their experience and wisdom as a gift to others. The third and last part of the exhibition, A Real Princess (Oikea prinsessa), explores the relationship between an adolescent daughter and her middle-aged mother. It also deals with change, renunciation and finding something new.

Everyday Alchemy - Cinderella, The Finnish Museum of Photography, 2007. Photo © Pa-La

Everyday Alchemy - Golden City, Väsby Art Hall, 2017. Photo © Pa-La

Avattu Kaaba, Everyday Alchemy, Poikilo Museums, Kouvola, 2018. Photo © Timo Tuviala

Everyday Alchemy - Sleeping Beauty, The Finnish Museum of Photography, 2007. Photo © Pa-La

Everyday Alchemy - Crystal City and Sleeping Beauty, The Finnish Museum of Photography, Helsinki, 2007. Photo © Pa-La

All three parts are products of interaction between the photographer and the people she is portraying. The process was long, slow and laborious. Video works in which there are no human figures are used to guide the themes of the still pictures on a more general level. At the same time as people as individuals are working on their own story of survival, the large pieces of which the world is composed fit together and fall apart like children's building blocks. The aesthetics of destruction is never very far away.

Everyday Alchemy - A Real Princess -media artwork, Kuopio Art Museum, 2011. Photo © Pa-La

Everyday Alchemy - A Real Princess -media artwork, Gigantti, North Savo Regional Exhibition of Art, 2008. Photo © Pa-La

The more spesific information about artist Jaana Partanen and exhibitions you’ll find at:

We think that more important than flexibility for the creative collaboration is adaptability.
The ability to tell the same story even when the amount of pages in the book changes. With the knowledge collected having completed hundreds of small and large projects we can deduce that even though we are very proud of what we have accomplished the merit for our best work goes to our clients. They have shared our point of view that we only succeed because we share the same vision and dream. We design spaces, buildings and environments that are comfortable to live and work, pleasant to the eye and sustainable. We are creative design and architectural group, we want to create an inclusive world all around us - Piece by Piece.