SIGHT, 3D VIDEOMAPPING

Customer: Joensuu Art Museum Onni / Ulla Pennanen
Address: Kirkkokatu 23, 80100 Joensuu
Screenplay, visual design, coordination, directors and designers: Jaana Partanen and Heikki Lamusuo
Pa-La team: Hannu Hoffren (technical implementation), Tommi Toivonen (sound design)

01 / 2018

11 / 2018

The walls of the art museum Onni burst apart revealing an amazing and extensive art collection. SIGHT-production celebrates the art movements of different time periods and reveals prominent museum master pieces. SIGHT is a mixture of fantasy, illusion and special effects.

Joensuu art museum ordered the SIGHT-production from Partanen & Lamusuo to strengthen the identity of the museum building in the Joensuu cityscape. The production consisting of playful script celebrates the museums vast art collection from ancient Greece to China and Christian art. Modern era paintings and the classics loved by so many Finnish people are not forgotten either.

The production is accomplished with 3D video mapping technique where the picture is projected into the façade of the building. Music and sound effects play an important role together with the visual effects to create an unforgettable illusion.

3D video projection mapping technique is based on optical illusions. Photo © Partanen & Lamusuo.

Ancient Chinese art pieces emerge from the façade. Photo © Partanen & Lamusuo.

The 3D mapping artwork was projected into the façade of the museum building. Photo © Pa-La.

THE SIGHT PULLS YOU AWAY FROM THE CASUAL EVENING TO THE WORLD OF IMAGINATION.

The museum artwork come from inside the building. Photo © Partanen & Lamusuo.

SIGHT production unveils an abundance of classical art pieces. Photo © Partanen & Lamusuo.

This 3D video mapping art production piece is part of Joensuu art museums NÄKY & TÄKY -project. It is sponsored by Jenny and Antti Wihuri Foundation as part of the 75^th anniversary sponsorship.

The piece that lasted 8 minutes could be seen for a period of one week during the end of November of 2018. The production could be viewed from Kirkkokatu or the market place in Joensuu. The piece was also part of the opening of the Christmas season celebration. Eight shows reached an audience of close to 13 000 people.

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The shape of the facade is altered. Photo © Partanen & Lamusuo.

”Joensuu art museum has joined the likes of Sydney Opera House, Disney princess castle and Seville City Hall”

-Perkkiö, Tanja (2018) YLE Uutiset, yle.fi/uutiset

We think that adaptability is more important than flexibility when it comes to creative collaboration.

The ability to tell the same story, even if the amount of pages in the book would change. With the experience of hundreds of both small and large projects, we can deduce that even though we are very proud of what we have accomplished, the merit for our best work goes to our clients. They have shared our point of view, that we can succeed only because we share the same vision and dream. We design spaces, buildings and environments that are comfortable to live and work in, pleasant to the eye and sustainable. We are a creative design and architecture office, we want to create an inclusive world all around us - Piece by Piece.

Palad - Rescue: The New Life Of Plywood
project is co-funded by the European Union.

www.palad.fi
www.jaanapartanen.fi